Popis
Your Tasks
BUSINESS PLANNING | SALES STRATEGY | EXECUTION
• Develop and implement local e-com strategy based on local and regional plans
• Deliver annual business plans, including Net Sales, Budget and Forecast Accuracy
• Understand the different needs of key accounts and countries
• Successfully plan, implement, and maximize product launches, relaunches, brand activation and campaigns at ePOS
• Cooperate with the marketing team in the go-to-market strategy and implementation. Build assortment and distribution
• Develop and implement promotion strategy
• Align with the marketing team to ensure best-in-class ePOS communication
• Identify growth opportunities and white spaces, driving continuous category and channel development
CUSTOMER MANAGEMENT
• Develop all necessary promo plans in line with local and EE strategy
• Focus on all aspects of driving e-com business: promo, GWP, Retail Media Investment, content etc.
• Manage stocks with all customers, ensure product availability and launches
• Create clear strategy for the long term, how to set up the proper direct delivery system to the most important e-com customers
KPIS & PERFORMANCE MONITORING
• Continuously monitor and report own brand and competitor activities, identify key issues and opportunities
• Drive interventions as needed to improve results and ensure delivery of agreed targets (agile drive planning, e-com activation)
• Measure, maximize and optimize performance of e-com activations and Retail Media Investments together with key stakeholders
• Lead sell-in and sell-out optimization, tracking KPIs, such as NS, GM, UV, CVR, and share
• Manage sales budget in line with agreed parameters, avoiding overspends or underspends
COLLABORATION & STAKEHOLDER MANAGEMENT
• Understand and motivate cross-functional interfaces (Marketing, Supply Chain, Controlling)
• Act with integrity and in line with our core values: Care, Simplicity, Trust, and Courage
• Ensure that sales builds on and contributes to marketing, brand and strategy development
• Aim at providing best practice examples on a regular basis, strive for visibility
Your Profile
PROFESSIONAL BACKGROUND
• Master’s degree with 3+ years of experience in e-commerce, ideally in Key Account Management
KEY COMPETENCES
• Proven sales mindset with strong commercial acumen
• Solid analytical and conceptual thinking, combined with a hands-on operational approach
• Excellent communication and presentation skills
• Fluent in English
WAYS OF WORKING
• Self-motivated and proactive, with a strong “can-do” attitude
• Able to prioritize effectively in a fast-paced environment
• Courage to challenge the status quo and drive process optimization
• Strong sense of ownership and entrepreneurial mindset
PERSONAL ATTRIBUTES
• Collaborative team player, thriving in cross-functional environments
• High level of resilience and assertiveness
• Strong self-reflection and continuous improvement mindset
• Creative and innovative thinker
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
